Oximor is a clothing brand that my brother and I created. We came up with the idea about 3 years ago, but the first drop only came out 1 year ago. For two years we were just thinking about the whole brand because we didn’t want to release something that wasn’t self-identical or not quality.
The brand building came from what if we could do designs on simple pieces of clothing that had some content behind them, or had value. And that’s where the name comes in, chosen to represent the concept of the designs and the brand. The name became oximor, which comes from the word oxymoron. Its meaning is to combine two distant elements and create something new. The whole brand is based on this idea.
We focus on quality and strive to work with the best materials possible. For printing, we use laser printers or screen printing.